One cold winter’s night at an Italian uni, two brothers Andrea and Simone Pamio, gazed up at the wall in their room. It was full of sketches of shapes and ideas for lights. A lighting brand was about to be born. Oty is the brothers’ university dream, conceived between courses in mathematics and civil code! But first their sketches and their flow of ideas needed to be realised. To them, light is not just an industry, it is a precise work with values, concepts and experiences around ideas. By the end of their university experience, the ‘light virus’ had sufficiently infected the brothers Pamio – and lit up their lives. They were on their way...they had created Oty.