LightCo’s Alexandria showroom was transformed for a 1-night event into a 25 seater restaurant, complete with a commercial kitchen, MasterChef-style preparation area and our now famous signature grazing table as a pre-event appetizer! Our selected guests were invited by phone and had only been given a few cryptic clues as to what to expect.
A small brown box was then hand-delivered a week prior to the event containing a raw LightCo branded egg nestled within a cocoon of shredded wood wool and a rolled-up hand-written note with a few more clues as to what this event was all about.
Our theme – “The Art of Handmade”.
During our day-to-day lives, we often take for granted the way that items around us are constructed. For the most part, we are surrounded by mass-produced products where the design and manufacturer’s intent is that every single item is identical.
They are the definition of a standardised product. Any difference is regarded as a defect and the products often disposed of. At LightCo, we embrace these so-called “defects”. We look to represent brands that are not perfect.
Products that are not identical in finishes that are natural… we look for “the art of handmade”. We look for products that have the human touch – faults and all! Products that embrace the character. A number of our brands have handmade elements to them – from mouth-blown glasses and hand-forged metal detailing to naturally aged finishes.
These are elements in a product that we carefully select and choose to include in our offerings. Our guests arrived and were adorned with a cotton and leather-strapped apron, offered a drink and led straight to the beautiful grazing table for some delicious northern Italian inspired charcuterie – meats, cheeses, olives and
who can forget that homemade focaccia bread – delicious!
Guests were then ushered into a different area of the showroom which had been transformed in a commercial kitchen style preparation area. With stainless steel benches in place, tools of the trade and the amazing three professional chefs at hand, it was time to introduce our event.
This was to hand-make pasta. To appreciate the differences, quality and details that go into hand-made products, our guests would be designing, shaping and preparing their own pasta.
Guided by the highly acclaimed head chef Andrea Tranchero and his team, they took our guests through a journey of amazing tales, like when Andrea cooked for some pretty famous people – Giorgio Armani, Sir Richard Branson and Italian former president – Mr Giorgio Napolitano.
It was incredible to learn about the different global awards they had won and how instrumental Andrea has been to a number of Michelin star restaurants across the world. After the amazing demonstration and the chefs making it look so easy, the creative juices started flowing and our guests began making pasta – all shapes and sizes where explored, we even saw a LightCo pasta logo made which was certainly a delight. With dough, flour, laughter and smiles around the room, it was time to cook the creations.
The showroom entrance became the restaurant with 3 elegantly set large round tables topped with crisp white linen tablecloths, crystal wine and water glasses, fresh rosemary and candle decorations you’d be forgiven for thinking you were in a fine dining establishment.
The reception area became the commercial kitchen – trays of freshly made pasta came flying in and the LightCo team sprang into action as expert waiters and waitresses, kitchen hands, sommeliers and Managing Director – Roy Doron was seen grating parmesan and cracked pepper for all the guests.
The chefs ensured that every dish was cooked to perfection. No one was left out and they had even prepared lots of extra pasta share plates for those who didn’t make enough or wanted more or perhaps needed to improve their skills!
Beautiful homemade sauces prepared and catered for vegetarians, pescatarians and we couldn’t leave out the meat lovers with the chef’s famous Ragu Bolognese.
The room was alive, energy high, tummies full and everyone was having a great time!
Chefs then brought out homemade tiramisu in beautiful little jars and as an extra special treat; they had also prepared homemade Limoncello with Andrea’s secret ingredient of fresh vanilla beans!
This was an incredible finish to what had already been an amazing and delicious evening.
Thank you to all those who attended and expressed yourselves on the night. Together with our team and the chefs, we all had so much fun and really appreciated that you were able too.
Buoyed by the success of the event, we are now in the process of designing and planning our second in the series of LightCo Micro Events.